Successful brands are married to creativity. Creativity can transform your business if you believe in it.and understand it well. It brings magic to marketing. Why do we need it today more than ever? Can its value be measured? Do we know where to find it? How to support it? Do we nurture relationships with our creative partners? And what is your brand's relationship to creativity and how to take it further?
John Hegarty has been central to the global advertising scene over six decades working with brands such as Levi's, Audi, Boddingtons, Axe, British Airways and Johnnie Walker. He was a founding partner of Bartle Bogle Hegarty (BBH). The Agency now has offices in London, New York, Singapore, Stockholm, Shanghai, Mumbai and Los Angeles. John has just launched a new online 8-week course The Business of Creativity.
The Brand Management 2024 was attended by over 500 participants. Take a look at the full photo gallery.
The Brand Management Conference has been around for 10 years. Every year, it sets industry trends, and interest in it continues to grow. It is usually sold out several weeks in advance. It is the best platform for exchanging experiences among company executives and senior marketing managers. Over 500 of them gather in Prague.