Program of the year 2024

Mary was recruited into the agency world in 2017, when she ran the Media & Entertainment division of GfK before she moved to Kantar 2 years later. Prior to this, she served most of her career running global insight teams in Broadcast media, most recently as the VP Insight of Branded Services and Content for BBC Studios. Earlier in her tenure as a TV Executive, Mary was instrumental in taking Discovery Networks Europe to the emerging (at the time) territories. Mary stepped into the media field in her native Greece, at the privately-owned TV network, Antenna. She holds an MSc in Media from London School of Economics.

He has extensive experience working with leading technology, telecommunications, and financial brands, which have been repeatedly recognized with prestigious industry awards, including Cannes Lions (Titanium and Grand Prix), Black Pencil, Golden Effie, Webby, Merit, One Show, and Golden Drum. A member of the jury for Cannes Lions and Global Effie, he is also a passionate advocate for data and statistics, holding a PhD in sociology from the Polish and Czech Academy of Sciences.

Costin began his career as a copywriter in advertising in 2006. In 2011, he joined McCann Bucharest, was appointed Executive Creative Director in 2019, and since 2022 has served as the Head of Creative for Mastercard Europe. With over 18 years of experience in advertising, he has proudly learned from and worked on brands such as Dacia, Cosmote, Rompetrol, Julius Meinl, Coca-Cola, Bite Latvia & Lithuania, ROM, Nespresso, Nesquik, Coffee-mate, Mastercard, KFC, Taco Bell, Greenpeace, and many others that have earned awards for both effectiveness and creativity.

He works as a psychotherapist and couples therapist in private practice. Before that, he worked in the state marriage and family counseling center in Prague. He is the founder of the School of Psychology, Ltd., where he also teaches psychology. During his studies of psychology, marketing and PR at Charles University, he led innovation projects in the corporate world.

V agentuře McCann působí od roku 1994. Za 10 let se z pozice account executive vypracoval na pozici ředitele, kterou dosud zastává. Pod jeho vedením se McCann stal dvakrát po sobě Agenturou roku a získal stovky ocenění za kreativitu a efektivitu. Je zakládajícím členem Evidence-Based Marketing Academy při University of New York in Prague. V roce 2015 inicioval spolu s Blue Events vznik konference Brand Management a podílí se každoročně na tvorbě jejího programu.

She graduated from the Academy of Arts, Architecture and Design in Prague. In 2004, together with Jana Růžičková, she founded the Supro studio. It focuses on glass design. For the BOMMA brand, she designed the Dune drinking and decorative collection. She works for the Lasvit brand as a designer.

Czech entrepreneur and founder of LASVIT, which inspires customers around the world with its breathtaking light installations, original glass art objects, glass architectural elements and award-winning design collections. He comes from a family with a glassmaking tradition. He founded LASVIT in 2007 and over the next ten years has built it into an international company that brings beauty to renowned hotels, shopping malls and luxury residences from Tokyo to New York. All LASVIT glass production remains in the Czech Republic. Leon considers himself a Czech patriot with a mission to promote Czech glass and glassmaking around the world. LASVIT is driven by a mission: to spread beauty and inspiration and make the world a little nicer place to live every day.

He is responsible for the growth of the premium portfolio and increasing the attractiveness of the beer category. He has ten years of experience in the FMCG beverage segment, especially with the management of leading beer brands. His main domain us is marketing, but he has worked across commercial functions. He is the key person behind the launch of the modern lager Proud, from the creation of the strategy to the marketing mix.

For eight years, she worked in marketing for Procter & Gamble in the regions of Central Europe, Southeast Asia, Australia and India. She then founded her own research and innovation agency CONFESS, which she has been leading for 20 years. She is an expert in the use of neuroscience in the field of marketing research and communication testing. She has lectured on the topic of subconscious research at international conferences, such as the Insight & Innovation Exchange Amsterdam 2023 or the American Market Research Association QRCA conference, Phoenix 2018.

He started with online marketing at the digital agency Red Media. Gradually, he worked his way up to other media types and led media planning teams for clients such as ČSOB, Coca-Cola, Tchibo and Plzeňský Prazdroj. At Publicis Groupe, he is now in charge of connecting all media channels into coherent strategies. He is looking for ways to constantly increase their efficiency.

She has been working in the Kofola Group for ten years, currently taking care of the Kofola brand directly. In the past, she also worked on the side of the agency, specifically in the Slovak Istropolitana Ogilvy.

Stanislava has been involved in marketing and confectionery for over 15 years of the global food leader Nestlé. She is responsible for confectionery marketing for Central and Eastern Europe. Under her leadership, the KitKat brand has become one of the TOP 3 most successful brands on the market. She herself sees chocolate as a work of art that is supposed to taste, delight, and connect.

Daniel is a creative with extensive experience in digital marketing and advertising. He currently works as a Creative Director at Marketup, where he focuses on innovative and effective creative strategies for a wide range of clients. Prior to joining Marketup, he worked as a Digital Creative Director at WMC Grey and as a Creative Director at Fragile. His clients included Kofola, Staropramen, Jameson, Birell, Ugo, Toyota, Lexus, Datart, MOL, Nutella, Kinder and others.

Honza is the director of the STEM/MARK research agency, where he came in 2003 from the position of Vice-Chairman of the Czech Statistical Office. Under his leadership, the agency has become one of the leaders in the field of marketing research in the Czech Republic. At STEM/MARK, European National Panels and NADA Research, he uses his extensive experience in research and data analysis in the domestic and international context.

Ondřej is the director of the NMS research agency, which he founded 25 years ago and has gradually built into one of the leading research agencies, which today operates in other countries in addition to the Czech Republic. He is also the Managing Director of European National Panels and NADA Research. In both companies, he makes use of his experience in the development of modern research methods and technologies in the digital environment.

Zdeněk má letité zkušenosti v oblasti B2B a edukace. V Mediaboardu působí 4 roky, aktuálně jako obchodní ředitel. Tématem je pro něj efektivní propojení správného know – how a moderních datových nástrojů.

She has been specializing in ambient media for a long time and has been an integral part of the Creative Sales team in the Prima Group for 6 years. Together with her colleagues, she creates innovative cross-media offerings that bring interconnection of different media platforms. Radana specializes in mini-shows and product placement in series of its own production, helping brands effectively reach their target audience through creative and engaging formats.

He studied marketing in UK and Australia, then gained experience in London. Today, he makes waves in native ads and manages one of the best brand studios in the world. His mission is to prove that even advertising can be done in a way that does not annoy people and at the same time brings results.

He worked for more than two decades as a creative director, strategist, chief disruption officer, and marketer in various global and local positions. In the Czechoslovak market, he created the first in-house creative agency for O2. He is an experimenter with various creative techniques and the author of the CreateValue method. Currently, he is building a studio of human perspectives - Stage on Mars, where people and companies come to explore their questions and seek new ideas, answers, and alternative realities.